Case file 1 of 7. Jordan K., paid ads agency. Signed by Maya Collins.
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$3,200
a month, a two-year-old paid ads agency: good at ads, stuck at three clients.
Losing any one client would have cut his income by a quarter, and he had no way to replace it. He did the ads, the reporting and the selling himself, so finding clients always came last.
Two online courses and a round of cold email. Neither brought in a client.
He had paid for two courses that went nowhere. Another program felt like a bet he could not afford to lose.
he sold ads to any business, so no buyer saw him as the obvious choice.
every client came from a referral. Losing one cut his income by a quarter.
his calls had no structure and he closed about 1 in 6.
His doubt going in: the price. The program cost close to a month of his revenue. On the first call I found two warm leads in his inbox he had never replied to, and we agreed that one signed client would cover the price.Same worry as you
Exhibit ACall notes, 1 JulyMonthly revenue: $3,200 at the start, $3,900 by day 42, $6,100 by day 70, $11,400 on day 94.
They rewrote his offer for e-commerce brands only, with one price and one promise.
Maya wrote a short outreach script and a list of 200 e-commerce brands. Jordan held 20 conversations a week, and they went through every reply together on Fridays.
By now $3,900 a month
Exhibit BOutreach message thread, week 4Daily LinkedIn posts brought zero leads in four weeks. They dropped it and moved the time to outreach.
Jordan held 20 conversations a week, and they went through every reply together on Fridays.
Exhibit BOutreach message thread, week 4Setback · weeks 4–6 Daily LinkedIn posts brought zero leads in four weeks. They dropped it and moved the time to outreach.
A brand from his outreach list signed a six-month contract, more than his biggest client before.
By now $6,100 a month
They listened to six recorded calls and rebuilt the structure, from the first question to the price.
By now Close rate 1 in 6 → 1 in 3
Exhibit CSales call scorecard, week 12Exhibit CSales call scorecard, week 12$11,400
a month, up from $3,200↑ 3.6×
$11,400 a month, seven clients, and 40-hour weeks. Four new retainers in three months, all from outreach, at higher prices than his old clients.
One niche made every other decision easy. He stopped selling ads and started selling one result to one kind of buyer. After that it was weekly outreach, and I made sure he never skipped a week.
Maya Collins · business coachSix weeks later Still above $11K a month, with outreach two mornings a week. He has hired a part-time assistant for reporting and turned down two brands that were not a fit. Referrals still come in, but they are a bonus now, not the plan.
Exhibit DPayment dashboard, OctoberSample: the real video opens here.
Sent by Jordan through his private link. Not edited by Maya or TrustedWins.
Jordan ran a three-client ads agency stuck at $3,200 a month, working 60-hour weeks. Maya narrowed his offer to one niche, built a weekly outreach routine with him and rebuilt his sales calls. 94 days later: $11,400 a month, seven clients, 40-hour weeks.
Signed and verified by Maya Collins.
Jordan was stuck at $3,200 a month. Ninety-four days later, he wasn't.
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